eigenworks: buyer intelligence services

 
 

If you need to improve results and can’t agree on where to focus improvements, Sales Accelerator can help.


This service applies the Theory of Constraints to your selling process, identifies the primary bottlenecks, then focuses in on representative deals. We begin with pipeline and funnel analyses, then conduct direct interview with buyers, influencers, and evaluators in winning and losing deals in the problematic areas to identify the fastest ways to improve results. Recommendations will cover sales practices, product enhancements, potential acquisitions, partnerships, and unrecognized market segments.


Serious about change? Contact us for one free Win/Loss analysis.

 

“Eigenworks took on a strategic project for us and did a superb job analyzing the market opportunity, competitive landscape and shaping the strategy behind our deliverable. Alan’s ability to discern real issues and recommend creative solutions that accelerated both the content and business were real catalyst's to a successful launch. I'd highly recommend him as a service provider in any of the general areas of business strategy, market research and product management.”

- General Partner, PerformanceEdge Partners  
  

© Eigenworks Inc. 2011. All rights reserved.       


Results

Client Situation: An under-performing product line with no clear direction to improve results. Sales team complaining about price and lack of competitive feature set.

Buyer Interviews Revealed: The company had unrealized success in three distinct market segments where buyers had critical needs. Product was well-differentiated and priced for these segments. Other areas of focus were fruitless and required a change in approach.

Impact to our client: Refocus sales and marketing in areas representing 10x growth for the product line. Reinvigorated sales team.

sales accelerator